"We are at the tipping point; it happened sometime during thefourth quarter of 2007," he told an audience of 250 at RealShareAtlanta on Tuesday. "Every week that goes by someone else iscommitting to it," he explained. "It's picking up speed on a weeklybasis."

And this may be, O'Brien added, because even with risksinvolved, corporate America in general--and the real estateindustry in particular--knows it is here to stay. "Most people whoown real estate are risk adverse, and rightly so. Somewhere in thefourth quarter of '07 there was the realization that the risk ofgoing green is far outweighing any cost associated with goinggreen," he said.

The biggest risk of not going green, O'Brien explained, is thatby default you will be considered a brown building. "In the US welove red states versus blue states; we are going to love greenbuilding versus brown buildings."

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