"Any time we spoke with a broker, no matter how long that personhad been in the industry, the majority of recommendations onpurchasing a property or leasing a space or breaking ground werebased on gut instinct rather than hard facts," Bryant Colman, EdgeCommercial's president, tells GlobeSt.com.

"Instead of making forecasts or suggestions on gut instinct orby looking in a rear-view mirror, we're using scientific approachesin where real estate is headed."

The shop has opened in a 6,000-sf office at Pima Center Parkway.Edge Commercial's staff has access to proprietary and analyticalsoftware called "Property Informatics" or PI. The software collatesinformation, models and schematics to help brokers and clients makereal estate decisions based on scientific statistics, which is whyColman and [IMGCAP(2)]fellow founders CEO William F. Becker, ChiefTechnology Officer Shaung Liu and broker Robert Burnand decided totarget medical and healthcare properties for PI's firstinitiative.