West Caicos represents the beginning of a long-term relationshipbetween Broomfield, CO-based Quintess and Miami-based Gencom Group,which has developed other Ritz-Carlton resorts. Quintess has onlyone other similar enclave, in Los Cabos, Mexico.

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Quintess plans to build five multi-million-dollar residences onWest Caicos in the year following Molasses Reef's planned openingin early 2009, with an option for five more, says Ben Addoms, thecompany's founder and EVP. He says Quintess and Gencom Group haveworked together since the design phase to keep from imposing on theproject as a whole.

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"Their reputation as an owner of five-and six-star resorts hasbeen exceptional," Addoms tells GlobeSt.com. "In our business, youdon't get involved without knowing that the people you're workingwith are going to be able to carry something that significantthrough to completion."

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In turn, Quintess stakes its own reputation. The club's 425members are given exclusive use of more than 70multi-million-dollar residences in at least 30 resorts and citiesaround the world, with destinations ranging from Aspen, Napa Valleyand New York City to Hawaii, London and Paris. Therefore, Addomsstresses the importance of not simply hitching to the strength ofthe larger resort.

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"We've had to establish our bona fides as five-star serviceprovider in our own right," he says. "It's one thing to say you'regoing to have a resort within a resort, and it's another thing forthat resort to feel like your name, reputation and approach toservice is going to be consistent with their own philosophy andoutlook. You've got to make sure everybody is on the same page asto what that means."

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Andy Wimsatt, Gencom Group managing director, says Quintess is aworthy partner in the development of its $400-million West Caicosvacation development. "With their excellent reputation andunparalleled level of luxury service, Quintess is the perfectpartner for this and for future Gencom developments."

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Quintess' four-bedroom villas will offer 5,600 sf of privateliving space, designed in Caribbean plantation style, situatedalong 80 feet of ocean beachfront. Members will have access to allMolasses Reef services, including a spa, concierge service andthree restaurants created by New York City master chef GaryKunz.

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An adjacent wildlife sanctuary, two national parks, and variousarchaeological and cultural sites will give the West Caicosdevelopment more of an eco-paradise feel, which Addoms believeswill appeal to Quintess members who are incorporating greenelements into their own primary residences. He notes that GencomGroup is developing only a small portion of the island for MolassesReef, while Quintess intends to incorporate environmentallyfriendly design into its members-only villas.

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"It's good business sense and good marketing sense, and ourmembers reward us for it," he says. "If you're bringing a newresort out of the ground in this economic climate, it's veryimportant to show investors and lenders that you have strong demandfor your product."

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