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Vestar's goal is to secure LEED certification for all new retaildevelopments. Ryan Desmond, project manager of new development forthe Phoenix-based company, says Vestar has had a good introductionto sustainable building techniques with its 1.3-million-sf TempeMarketplace at 21001 N. Tatum Blvd. in Tempe, which was built onwhat was once a brownfield site.

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Oro Valley Marketplace, rising at Tangerine and Oracles roads inOro Valley, also is being built in such a way to recreate anecosystem that was once destroyed, with the focus on reducingcarbon dioxide emissions and waste. The 77-acre project isscheduled to open in the fall.

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The next project on GreenStar's drawing board is TechnologyMarketplace, which is being planned for Interstate 10 and Kolb Roadin Tucson. Desmond says a groundbreaking date on the power centerhasn't been determined nor has its cost.

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"There will be a cost increase to us on this and otherprojects," Desmond tells GlobeSt.com. "It'll probably be a littlehigher on the front end then come down as we become more familiarwith the techniques." He estimates the cost increase to be 5% to7%.

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Despite the cost, Vestar's goal is to implement sustainabletechniques in all projects going forward. Desmond explains that"going green" encompasses a large list: recycling constructionwaste, using environmentally friendly material, studying indoor airquality and even preferred parking for hybrid cars. "We'll look touse as many of those as we can in our future projects," hesays.

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Although the company faces a learning curve and higher costswith the GreenStar program, Desmond believes that overall it's goodfor the company and the entities with which it deals. "We thinkwe'll see a number of benefits by the end-consumer and user," hesays. "We also think there'll be a lot of benefits as they relateto the municipalities we work with, the tenants involved with theproject and the joint venture partners we work with."

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