With its headquarters located at 90 Fifth Ave., this is thefirm's second Chelsea location. The building has an average rent of$47 per sf.

Perry Mesmer, senior managing director and Marty Meyer, seniorexecutive managing director, both of GVA Williams, represented thelandlord, 902 Broadway Associates. The firm is the managing agentfor the building. Gerry Miovski, a SVP along with associate BarryFinkelman of CBRE represented HealthSTAR. A CBRE source tellsGlobeSt.com that they are unable to provide takings rents or anaggregate lease value at this time; however a GVA Williams sourcetells GlobeSt.com that the aggregate value of the lease is justover $1 million.

"HealthSTAR Public Relations is a growing public relations firmthat works with the giants in the pharmaceutical industry," Miovskitells GlobeSt.com. "And while HealthSTAR considered moving to otherareas in Manhattan, it very much wanted to remain in the UnionSquare neighborhood."

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.