(Carl Cronan is editor of RealEstateFlorida.)

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SARASOTA, FL-Developers of the upscale Proscenium mixed-useproject plan to bring a touch of Paris to Southwest Florida. AGuerlain Spa boutique will be included as part of the plannedWaldorf-Astoria hotel on the six-acre urban site.

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Lion's Gate Development disclosed plans in Marchfor the 225-room Waldorf-Astoria Sarasota, to be operated by HiltonHotels Corp., as part of the $1-billion project to be completed bythe end of 2010. The 18-story, ultra-luxury hotel will be joined byan 800-seat performing arts center, condo and loft residences, anda broad array of retail, restaurant and entertainment. A 300,000-square-foot officecomponent is also planned that, upon completion, will be thelargest in Downtown Sarasota.

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"A Guerlian Spa will be the finishing touch to our futurelandmark hotel," says Gary Moyer, president of Lion's Gate, who isdeveloping Proscenium with Karen Cook, Zeb Portanova and AllenOstroff. He added that the spa will be available to the public,giving clients from as far away as Naples and Tampa access to thesame amenities offered to Waldorf-Astoria guests.

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The 180-year-old Guerlian Spa places skincare squarely at thecenter of its existence and is named for Pierre Francois PascalGuerlain, a chemist who discovered the use of natural materials inbeauty products. Beyond its Paris headquarters, there are fiveother Guerlian Spas in Europe and Asia.

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Guerlain Spa is expanding its association with Waldorf-Astoriabeyond their first boutique that opened last December at thelandmark New York City hotel. Spa Chakra Inc. will develop andmanage both Guerlain locations in Manhattan and Sarasota, as wellas a third North American location planned at the RegentInternational Hotel in Bal Harbour, FL.

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Mike Canizales, chairman and CEO of Spa Chakra, says theProscenium addition extends its partnership with Waldorf-Astoriaand Hilton Hotels in "sublime destinations" as well as the world'slargest cities. "We look forward to providing an exclusive andtotally indulgent spa experience for hotel guests and visitorsalike at this idyllic location," he says.

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Sarasota's Guerlian Spa will occupy 12,000 sf at the Proscenium,with nearly 7,400 sf devoted to treatment rooms plus a 3,000-sffitness center. Spa services will be available to both women andmen.

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