Also part of the proposed Provost Square project would be morethan 50,000 sf of retail space, combining shops, eateries andgalleries, and 32 residential units. The Horsham, PA-based Tollwould also make a contribution to off-site affordable housing.Architecturally, Toll's plans as designed by Carol R. JohnsonAssociates of Boston, call expansive setbacks of buildings andpreservation of the façade of the shuttered Manischewitz matzofactory.

"This is the fastest growing city in New Jersey and could soonbe its largest," says Toll City Living SVP Ben Jogodnik. "ProvostSquare creates a cultural centerpiece for all of Jersey City andHudson County."

The site includes two adjacent full-block parcels bordered byWarren St. and Marin Blvd. on either side of Provost St. Thelocation is withinthe city-designated Powerhouse Arts District, which consists ofnine blocks of underutilized warehouse and five adjacent blocks onthe Hudson River waterfront.