Also part of the proposed Provost Square project would be morethan 50,000 sf of retail space, combining shops, eateries andgalleries, and 32 residential units. The Horsham, PA-based Tollwould also make a contribution to off-site affordable housing.Architecturally, Toll's plans as designed by Carol R. JohnsonAssociates of Boston, call expansive setbacks of buildings andpreservation of the façade of the shuttered Manischewitz matzofactory.

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"This is the fastest growing city in New Jersey and could soonbe its largest," says Toll City Living SVP Ben Jogodnik. "ProvostSquare creates a cultural centerpiece for all of Jersey City andHudson County."

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The site includes two adjacent full-block parcels bordered byWarren St. and Marin Blvd. on either side of Provost St. Thelocation is withinthe city-designated Powerhouse Arts District, which consists ofnine blocks of underutilized warehouse and five adjacent blocks onthe Hudson River waterfront.

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And Toll has picked up city council approval for its applicationfor an amendment to PAD zoning that would treat the two separateblocks as a single site for development purposes. A timeline forfinal approvals and development has not been released. Cost of theproject has similarly not been released.

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"The Powerhouse Arts District was envisioned as an arts-orientedneighborhood," Jogodnik explains. "We intend to fulfill this visionwith Provost Square as an arts-oriented mixed-use development. PADin general represents an opportunity to apply solid urbanplanning.

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"Jersey City is a community with economic opportunities,insightful planning and a bright future," he says. "We're verygratified to move forward with our project."

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Toll currently has four other projects, primarily residential,in this Hudson County city and neighboring Hoboken--700 Grove,Harborside Lofts, Hudson Tea and Maxwell Place.

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