Dallas-based Rosewood's traditional playing field has beenhotels, resorts and office buildings. "We are very honored to havethem as our partner, which makes it the most distinct retailproject in Dallas," Kirk Hermansen, founder of the Dallas-baseddevelopment group, tells GlobeSt.com. "We approached them. Itseemed like a good fit." He expects the 10-acre Plaza of the Oakswill break ground in roughly three months at the intersection of FM407 and 2499, right across the street from the Shops at HighlandVillage, which he co-developed with the Jacksonville, FL-basedRegency Centers Corp.

Hermansen says the Plaza of the Oaks will be marketed as aRosewood-branded retail development. Its design calls for 80,000 sfof retail and 15,000 sf of second-floor boutique office. Hermansenisn't ready to disclose any tenants' names, but it will be"high-profile local and national retailers, one of a kind to themarket," he guarantees, hinting that one's from Las Vegas. "I don'tthink we'll be waiting on the leasing to get started. The activityhas been strong." The project is penciled for a fall 2009delivery.

"Our goal here is to create a specialty retail and luxury officeproject in the town of Flower Mound and the trade area," Hermansenexplains. "We don't want to compete with the Shops at HighlandVillage."