The Boulevard, Surprise Pointe's first-phase tenants includeUltraStar Cinemas, Howie's Game Shack a PC and Xbox gaming centeroperator; the Play Factory and an indoor play and party facility. Avariety of restaurants, from fast food, to casual dining, are alsoin place in the center at Waddell and Litchfield Roads. The secondphase, Boulevard 300 is scheduled to open in November 2008, andwill include a bowling alley with a specialized food and drinkordering system.

|

David Glimcher, president of Glimcher Ventures Southwest, saysthe concept behind the Boulevard is to bring together entertainmentand dining to one location, much as the lifestyle concept broughttogether various complementary stores in retail centers during thelate 1990s. The entertainment centers will be from 250,000 sf to400,000 sf and will serve high-end to middle-incomedemographics.

|

"What we're trying to create is a confluence of multiple typesof entertainment in one location," Glimcher remarks. "It includesfood. It includes a movie theater. It includes laser tag, an arcadeand other entertainment-based restaurants." Some of the projectswill also have hotels tied in with them, he adds.

|

In researching the concept, Glimcher tells GlobeSt.com hediscovered a couple of things. The first was that people like to beentertained, but generally have to travel to more than one placefor their entertainment. Second, "in the era we're living in, withhigh gas prices, people can go to one location for multiple formsof entertainment with the Boulevard concept," Glimcher adds.

|

The Boulevard, Surprise, will open within the next week, andGlimcher says two other locations in the Phoenix area are targetedfor ground-up development of future Boulevards. Though he declinedto comment on specifics, he did say the second location would be onPhoenix's west side, while the other will be on the east side."We'll start it here, and grow it throughout Arizona," he says."We're also looking at locations in California."

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.