Hotel Indigo will build a five-story, 142-room location inCollege Park, GA, a suburb near Hartsfield-Jackson InternationalAirport, with an opening scheduled next spring. The College Parklocation, part of the new Princeton Village development at Harvardand Washington Streets, will join the hotel's original location inMidtown Atlanta and another in Downtown Atlanta.

Jim Anhut, senior vice president of American franchisedevelopment for IHG, tells GlobeSt.com that Hotel Indigo seekslocations in what he calls "culturespheres" offering a mix ofliving and entertainment options. The chain's retail-inspiredconcept carries various touches such as murals and area rugs inguestrooms, along with seasonal decorations in common areas.

"We feel very comfortable with the long-term potential and theunderlying consumer trends that justify Hotel Indigo in the firstplace," Anhut says. He points to the fact that IHG conducted up tothree years of market research before developing its first HotelIndigo.