Noble Investment Group developed W Atlanta-Midtown in a jointventure with AEW Capital Management. The hotel introduces Georgia'sfirst Bliss Spa, along with Chef Jean-Georges Vongerichten's SpiceMarket and Rande Gerber's Whiskey Park. Other amenities include astate-of-the-art gym, a pool with private cabanas, a businesscenter and W Hotels' signature Whatever/Whenever conciergeservice.

"W Hotels continues to extend beyond the boundaries of everydaytravel," said Phil McAveety, executive vice president and chiefbrand officer with Starwood Hotels & Resorts Worldwide Inc."The opening of W Atlanta-Midtown will bring a vibrant newdestination to this world-class capital, offering extraordinaryexperiences at every turn through W's key lifestyle elements."

Located at Peachtree Road and 14th Street, the new hotel isadjacent to Piedmont Park and is near several of the city'sattractions such as the Fox Theatre, High Museum of Art and AtlantaBotanical Gardens. It's also convenient to the Midtown MARTAstation.