Jemal tells GlobeSt.com that now is the right time to launch thenew company "because of the critical mass that SSJ Development hasamassed over the course of the last 11 to 12 years." He adds thatit is "the ideal time not just from the point of view of time tobuild but also for quality control. It will speed up how long ittakes to build and we will be able to build with better materialsand spend less money--stay on budget, and pass the value onto thebuyer. It will also help ensure retail price is veryreasonable--our buyer will be getting the highest quality unit atthe best price and we are not spending years tied up… ."

[IMGCAP(2)]He tells GlobeSt.com that the idea of launching thenew company was always there, it was just a matter of the righttiming, "and timing is now perfect." He further explains that withthe increase in cost of construction materials, this is a greatarea to tighten things up. "What I'm spending in material, I cansave in construction. I can keep control by keeping thingscentralized" rather than by being outsourced as if was previously,he explains.

The new company will be based in the same office as SSJDevelopment. Because of the creation of SSJ Construction, theRiviera vision is brought closer to fruition, Jemal says. TheRivieradevelopments, as GlobeSt.com previously reported, is a planned $30million mix of single- and two-family townhomes on a three-acresite in Gerritsen Beach here, however Jemal tells GlobeSt.com thatin 2006 when that number was $330 million, it was only constructioncost for a couple of projects. "Now we're looking at spendingcloser to $30 billion," he says, pointing out that now the Rivieravision has expanded nationally, "and eventuallyinternationally."