"The term 'relocation' became something of a hindrance," Foxtells GlobeSt.com in a recent interview. "It doesn't begin todescribe the full scope of what we do." The operation she launchedat the dawn of the professional relocation industry has evolved tooffer a soup-to-nuts menu for clients, a diverse constituencyincluding corporations of all ilk; academic, artistic andhealth-related institutions; and entities as diverse as baseball'sWashington Nationals and the Newseum, a 250,000-sf homage to mediathat was moved from Virginia to Washington, D.C. in 2005. The "R"shows relocation remains a big part of the firm's identity, saysFox, but "PM" reflects that project management is also high on theplay list.

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"We have been doing project management for years, but we arejust not as well-known for it," says Fox, who estimates that arenapresently makes up about 35% to 40% of her company's book ofbusiness. Fox is hiring more construction and project managers asthe firm ramps up to service an expanding footprint that nowextends down the east coast and into Puerto Rico. Fox has more than100 projects underway and has handled assignments in 42 states,often repeat ventures on behalf of loyal clients such as HarvardUniversity, Sovereign Bank and Staples. The company has about fivedozen employees, and Fox says she anticipates a 10% increase instaff over the near term, and a spike of 50% to 100% in the ensuingyears.

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Initially focused on Greater Boston, Fox now has offices inProvidence, RI; New York City and Washington, D.C. The expansioninto Washington occurred earlier this decade when New Englandsuffered an economic downturn, prompting Fox to begin pursuingprojects for government agencies. "We've done well with it," saysFox. While that sector can be a complex process, the company'sdetail-oriented DNA has been a benefit in working through thearduous application process, she says, and such work now accountsfor about 15% of the firm's business. "It just keeps rollingalong," she says of the demand for assistance among governmentagencies and related organizations.

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Fox has broadened its horizons in other ways, making sure to beon top of the sustainability design trend and embracing newtechnologies as a way to create further efficiencies and servicesfor customers. Several clients, for example, have embraced itsproprietary software system, FoxFMS, a web-based facilitiesmanagement system incorporating the firm's 20-year history in theindustry. "One of the best selling points is that it is easy touse, and it can also be a nice introduction to a client," says Fox,noting that several customers are even using the program forday-to-day facilities management needs.

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Despite the recent economic slowdown, Fox reports that hercompany is "as busy as ever," and says she is satisfied that thefirm now has an identity matching the capabilities of Fox staffers.The firm is also not abandoning move management by any means, shestresses, as exemplified in the recently completed relocation ofBoston legal giant Bingham McCutchen LLP to One Federal St. in theFinancial District. The daunting 315,000-sf initiative requirednearly nine months of preparation to pull off, but Fox says theeffort proved successful in the end.

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The Bingham McCutchen project also speaks to her company'slegacy, with Fox first learning the relocation trade in the 1980swhen she managed five law firms that all moved during her tenure.Matching her skill sets developed through those experiences, Foxset out to prove there was a need for third-party assistance inperforming such duties, an instinct that has proven correct in theensuing 20 years as several new competitors have come to the fore,including commercial real estate service firms such as CB RichardEllis and Jones Lang LaSalle.

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As for the name change, Fox says she believes it does enhancethe firm's competitive edge. The RPM acronym standing for"revolutions per minute" incorporates a more subliminal message,she offers--that of a company constantly on the go. "It has manyconnotations that fit us very well," says Fox, adding, "We have hada tremendous amount of positive feedback."

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