Matt Marschall, managing director, national practice leaderagribusiness valuation services --capital markets group for Cushman& Wakefield, says the new standard is significant because itwill cut costs, reduce the time it takes to get information and,"for the first time, provide real consistency and transparency inthe data we rely on." Marschall has served as the chair of OSCRE'sAppraisal Reporting Standard working group.

Real estate practitioners have often said "appraisal is an art,not a science." Now, for the first time since property valuationbegan, technology is about to change that axiom: it's providingaccess to data and tools so real estate professionals can analyzedata more extensively than ever before. Just as importantly, it'sgradually providing it in a standardized format.

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