Penciled for a July 1 construction start, the three-buildingPlaza del Oro will sit on 10 acres in the 4400 block of JeffersonBoulevard, about three miles south of Interstate 30. Don Silverman,president of Dallas-based Margaux Development, has securedDallas-based Centennial Fine Wine & Spirits as an anchor, adeal requiring a voters' blessing to allow alcohol sales inside thecity line and one that didn't come until last year. Initially, thereferendum was penciled for May 2006.

The entire project will come out of the ground simultaneously.Silverman says Centennial's footprint will be a 12,000-sf BigDaddy's store. The 91,500 sf of shop space will hold a 35,000-sf ElRancho Marketplace, a cell phone company, dental clinic, pizza shopand auto parts supplier, with more on the way.

"Once the walls start going up, we're pretty convinced we'llhave it pretty full," Silverman tells GlobeSt.com. He says theleasing team from Fronteras Realty in Dallas has several more dealsin the pipeline for the predominately Hispanic neighborhood, withthe opening quote at $19 per sf, triple net. "Basically, it's ahorribly under-retailed market," the developer says, "part of it isbecause it's been a transitional neighborhood."