1. Offer Value-Added Services: Sure, you offer amultitude of services. But how many of those services are exactlythe same or very similar to the services offered by yourcompetitors? To stand out, offer value-added services, such as afree Web portal for a building you're leasing or e-mail blasts tolisting agents.
  2. Develop a Web Presence: A well-produced Website promotes both the commercial real estate firm and the agent orbroker.
  3. Learn from the success of residential real estatepros: Many outshine commercial agents and brokers in termsof marketing and promotion. Look at what they do to get the wordout about themselves and their offerings.
  4. Find Your Niche: Would you rather be thebroker/agent responsible for all commercial real estate in yourmetropolitan area or known as the leading tenant rep in medium tolarge office leasing in a particular town, suburb, county or even asection of a county? By specializing, you're also focusing on aparticular segment of your market.
  5. Keep Generating Leads: we all know thatbuilding a business is all about generating leads. But some stoplead-generation activity after gaining a few clients. You have tokeep generating leads all the time to be successful.
  6. Network: It's important to cultivaterelationships, online and in the real world. The people you meetmay be your future customers.
  7. Become an Expert: Write articles or blogs. Thekey is to provide genuinely helpful information in a way thatdisplays your expertise. If you can't write, hire someone to do itfor you.
  8. Promote Yourself: Create a press kit withbiographical and professional information and send it to theappropriate reporter and/or editor at every local publication,radio station and TV station you can think of. Then follow up witha short phone call to introduce yourself. This is a low-cost,high-impact way to get your name out there.
  9. Train (Your Brain): Business-related trainingcan help you with your deals and your daily routine. Turn commutetime into productive time by listening to sales and/or businesstrainers.
  10. Be Selective: Focus on just three of the 10tips, and then master them. Once you do, tackle three more. Don'toverwhelm yourself by trying to master all of the suggestions atonce.

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