"We wanted a firm that could draw upon both New Jersey and NewYork tenants," Edwin Cohen, a principal partner with Prism, tellsGlobeSt.com. "We thought a firm that was active in both New Yorkand New Jersey would be our best marketing choice. We also wanted afirm that did not have any conflicts in the area as far asrepresenting the landlord of another building."

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Tom Reilly and Dino Mattessich from JLL's New Jersey office andJames Quinn out of the New York office will handle leasing for OneHarmon Plaza, which is currently undergoing a $4.5 millionrenovation. "The primary motivation for the renovation was to makethis the number one or two office building in the Meadowlands,"explains Cohen. "In order to accomplish that with an asset of thisage category, major improvements would have to be made."

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According to Cohen, the improvements include a redo of the frontplaza, the installation of a new glass canopy entryway and a refitof the lobby area and building elevators. The property is alsoreceiving a new café, and the adjacent multistory parking structurewill be improved.

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Prism bought the 187,113-sf propertyfrom locally based Hartz Mountain Industries in January 2007 for anundisclosed price. According to Cohen, the property is 70% leasedto tenants that include United Auto, Red Bull New York andTranscontainer USA. The property has easy access to Route 3 and theNew Jersey Turnpike as well as a Crowne Plaza Hotel across thestreet and is five minutes from Secaucus Rail Station, which hasregular trains to and from New York's Penn Station. In addition,the building could provide a naming opportunity to a tenant willingto lease three contiguous floors of the building, which togethercomprise just under 65,000 sf.

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"The building is highly visible from a four-way perspective,whether you're going north or south on the Turnpike or east or weston Route 3," says Cohen. "It's also highly accessible and providestremendous views of New York and the Hackensack River. It providesa very serene suburban-type setting in an almost urbanenvironment."

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