Consisting of 18 brokers in four key West Coast markets—SanFrancisco, Seattle, Portland, Los Angeles (including CenturyCity)—Colliers says ULP was formed in response to client requests.The team will share market trends, best practices and a database ofpotential tenants across the Western region.

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ULP will provide clients with, among other things, productbenchmarks on a local and regional basis, asset and tenant segmentmatching and predictive analysis and modeling. The unit will makeits money via standard listing agreements with building owners.

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"We do whatever it takes to maximize the value of our clients'assets," Harper says."Depending on the state of the market, itcould even mean holding off on doing deals while waiting for thetide to change so that we can get better lease rates."

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