"It adds to the critical mass, but it also validates Midtown asa restaurant place," Steve Baile, senior vice president of DanielCorp. in Atlanta, tells GlobeSt.com. Birmingham, AL-based Daniel isthe lead developer of 12th & Midtown, a $2-billion endeavorthat also involves Selig Enterprises, MetLife and Canyon-JohnsonUrban Funds.

All four of the new restaurants signed at 1010 Midtown are newconcepts to the Atlanta market, according to Baile. They include RiRa, a traditional Irish pub; RA, a contemporary sushi bar; Piola,an Italian-themed pizzeria; and an upscale deli aptly namedNoon/Midtown.

Baile says the new restaurants should help that part of townretain some of the business crowds that normally gravitate tonearby Buckhead for lunch and dinner. "Any time you can do that, itadds to the panache of the office tower," he says.

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