PHILADELPHIA-Starwood Hotels & Resorts is debuting the first Philadelphia-area aloft hotel. The $30 million, 136-room hotel near the Philadelphia Airport is set to open on Aug. 8, 2008.

Aloft is Starwood’s new lifestyle brand of limited service hotels, which offer most of the amenities of full service hotels but typically do not have a restaurant or 24-hour room service. “We decided to do a twist on limited service,” says Nina Timani, director of sales and marketing for the new aloft. “Clients today are busy; they don’t have time to sit down in a restaurant, especially if their stay is short. It makes it more convenient for the traveler and more cost effective.”

Located less than a mile from Philadelphia International Airport, the hotel is geared toward corporate travelers. According to Timani, the airport area is booming in Philadelphia, making it a good location for aloft.

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