Those developers are Sir Richard Branson, who aims to make thehotel/spa part of the Virgin Limited Edition luxury hotel portfoliowithin his Virgin Hotels Group, and local businessman RobertWojtowicz. The $90-million project will evolve in three phases,with the first slated to be ready in April.

Focal point of the project is Natirar, a 40-room mansion datingback to 1912. It was named Natirar by original owners the Laddfamily, who reversed the spelling of the nearby Raritan River. Theproperty was later owned by the late King Hassan II of Morocco,whose estate sold the mansion and its surrounding 450 acres toSomerset County in 2003 for $23 million. The county subsequentlyleased it to the developers for 99 years.

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