(Carl Cronan is editor of RealEstateFlorida.)

ST. PETERSBURG, FL-Cox Enterprises Inc. is putting its Valpakdirect-mail advertising division up for sale as part of an overallmove toward focusing on its core communications business. In thebalance is a long-term lease by Valpak at its massive 460,000-sfindustrial building along Interstate 275 and the west bank of TampaBay.

Valpak, which produces familiar blue envelopes stuffed withcoupons distributed nationwide, opened its $220-million printingand mailing facility earlier this year with over 1,000 employees.The plant is owned by Grady Pridgen Inc., a St. Petersburg-basedcommercial developer that would not disclose additional detailsabout Valpak's lease terms when contacted Thursday.

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