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Don Jergler's Appearance on "Mum's the Word"

While Long Beach's almost-500,000 population makes it thenation's 34th largest city—it's also the fifth largest city inCalifornia and home to one of the largest ports in the US—it hasall the he-said/she-said controversies and "Did ya hear?" flavor ofa cozy little Mayberry.

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The Charter Communications cable show on which I occasionallyappear, "Mum's the Word," named after the Pine Avenue restaurantMum's credited with kickstarting the long, slow, and often painfulrevitalization of Downtown Long Beach, is sponsored by Mum'sfounder John Morris. Morris, who once successfully took on CityHall—he sued and triumphed with a six-figure payout alleging hisbusiness was impacted by city managers when they secretly directedemployees not to patronize his restaurant because he was anoutspoken city critic—has since renamed and re-branded hisestablishment Smooth's Sports Grille.

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Robbins launched the show at the turn of the millennium with thehelp of cable show director/producer Ron Petke, who often dons adirector-style beret and a loud Hawaiian shirt when behind thecameras, and over the years the pair have built the show into apopular feature watched by gadflies and people generally interestedin the goings-on in their community.

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A few years ago I became a semi-regular on the show—appearing inempty slots between educators, politicos, sharp-tongued lobbyistsand local personalities—after Robbins and Petke realized there wasgrowing interest in the ongoing and massive $1 billion-plusredevelopment efforts underway in Downtown and the boom inhousing.

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I usually go on a few times a year to talk about real estate orDowntown, and I usually stick to quoting home prices and stats fromthe California Associations of Realtors and the NationalAssociation of Realtors, discussing projects, feeding Robbins theoccasional rumor and talking about redevelopment battles so as notto appear to viewers like I'm playing the role of an industryexpert instead of a journalist.

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Unfortunately, the show aired in late August only on local cableorigination Channel 3 in the cities of Long Beach and Signal Hill.Therefore, I edited the 30-minute segment down to about sevenminutes and have had it posted on GlobeSt.com for those who mightbe interested in the experience of going on a local cable program(think Wayne's World without the schwing—a bit more professional aswell).

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Feel free to take a gander.

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