"This is an aggressive expansion we're experiencing," KellyHampton, senior vice president of Dallas-based Venture CommercialReal Estate LLC, tells GlobeSt.com. "We're being veryselective--high-profile trade areas and high-profileintersections." And, he labels it as the biggest push since thebagel wars of 1999 and 2000. Einstein Bros.' triple play bumps itstotal to 18 locations in Dallas/Fort Worth.

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Meanwhile, Junaid Akbar, president of Twins S&Z and aDunkin' Donut franchisee in Florida, has secured Einstein Bros.'rights to Collin and Grayson counties in North Texas. All corporateand franchise stores are slated to roll out in the next two years,according to Hampton.

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[IMGCAP(2)]Hampton says Einstein's new stores will be 3,200 sf,all secured by 10-year leases and sporting drive-through windows.Opening by year's end is an end-cap shop in the 235,000-sf PrestonLebanon Crossing at 9200 Lebanon Rd. in Frisco. Theunder-construction 7,000-sf building will be shared by MooyahBurgers & Fries.

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In late November, Einstein's will cut the ribbon at 3220 E.Hebron Pkwy., a 14,500-sf unnamed strip center at the corner ofPark Boulevard and Midway Road in Carrollton. And, the third leaseis waiting a final signature, but it will add a bagel shop to acenter at Belt Line Road and Interstate 635 in Irving's LasColinas.

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"Einstein's is opening in select big markets in the country.Dallas/Fort Worth is one of our best DNAs in the company," Hamptonasserts. "It's one of our best markets."

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Einstein Noah set its expansion plan in motion last year, adding13 locations for Einstein Bros. Bagels, Noah's on the West Coastand Manhattan Bagel on the East Coast. Einstein's 33-stateterritory, with 472 shops, accounts for 80% of the company'srevenue. To date this year, the parent has opened six locations,has four more under construction, seven signed leases and two moreunder negotiation, according to its latest earnings report. TheNorth Texas franchisee is only one of six, but the expansion planis aimed at adding more to that category along with additionalcorporate stores.

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