Steven Durels, executive vice president and director of leasing and real property for SL Green, tells GlobeSt.com that the locally based firm had planned the redevelopment program all along, since it purchased the building in 2002 for $480 million. He pointed to Viacom's lease expiring in 2010 as part of the reasoning for the redo, and explains that the first phase started when the firm repositioned all of the retail space.
 1515 Broadway |
 Durels |
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As GlobeSt.com previously reported, SL Green is currently also underway with comprehensive redevelopment programs at three other buildings, namely 711 Third Ave., 810 Seventh Ave. and 16 Court St. in Brooklyn. Durels told GlobeSt.com at the time that the redo programs are consistent with SL Green's strategy of "acquiring and repositioning well-located properties," adding that SL Green consistently reinvests in its buildings.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
