An analyst quoted in this New York Times article poses an interesting theory: Deep discounter Aldi will one day compete head-to-head with Wal-Mart. We hadn't heard this one before.According to this online fact sheet, the closely held German grocer has 950 stores in the US and this year will open more than 100 units here, entering Florida and Rhode Island. Texas is on tap for next year. It seems like there is room for the chain's growth, especially during these times when many tenants have either cut back on their expansion plans or are closing stores. Plus, with the current economic conditions being what they are, 99-cent heads of lettuce and $3.49 frozen pizzas don't sound too bad.We know that Aldi has created a lot of buzz in this industry for years, but they're awfully quiet. To compete with the juggernaut that is Wal-Mart, wouldn't the chain have to ramp up its marketing efforts and launch a higher profile. Or would that just spoil a good thing?
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