[IMGCAP(1)]DANA POINT, CA-Retail industry veteran Terry Bortnick has launched a new firm called Argent Retail Advisors to serve landlords and retailers from its headquarters here and from an office in Los Angeles. Bortnick, who is a 20-year veteran of retail leasing and development, tells GlobeSt.com that he established Argent because he believes that current market conditions present an opportunity for a firm that can bring value to landlords and retailers in a market that has changed dramatically over the past year or two.

“I thought that with the market changing the way it has, if ever there was a time when people could benefit from my services and my 20 years in the business, this is it,” Bortnick says. “There has never been a bigger need for landlords to have someone who knows how to lease in a bad market as opposed to those who know how to lease only in a good market.”

Bortnick says that before the market turned, the leasing of retail space “had become a commodity” during the recent boom years because so many prospective tenants were vying for the same space. Now, however, “It takes more work to lease space because the decision-making process is slower, especially for the mom-and-pop tenants that rent much of the shop space,” Bortnick says. On the other hand, he adds, “Markets like this also create great opportunities for tenants” who may finally be able to get into some of the locations that they have been trying to get into for years.

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