Wayne Mascia Associates, currently affiliated with TCNWorldwide, has been courted by several national firms in recentyears. If the deal with Kidder Mathews is consummated as expected,the brokerage firm will remain at its Silicon Valley location, 3945Freedom Circle, and will re-brand itself as GVA Kidder MathewsWayne Mascia over the next few months. Wayne Mascia, the individualnot the company, will become a senior vice president with GVAKidder Mathews, responsible for business development andintegration of the firms.

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"We have been keeping our eyes open for the right opportunity togrow our presence, but we also wanted the best platform for ourbrokers," Mascia says. "By joining GVA Kidder Mathews we get anenormous addition of resources and…services for our clients,including valuation and property management services, and we feelthe brokerage compensation platform, through aggressive commissionsand the opportunity to earn stock ownership, is second to none inthe industry—and a hard combination to find."

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The GVA Kidder Mathews platform offers its executives, managersand top brokerage professionals the opportunity to purchase stockin the company and lets its brokers keep 90% of the commission oncethey top $125,000. GVA/KM chief executive Jeff Lyon tellsGlobeSt.com that the company has spun off the company's NorthernCalifornia operations and will allow Wayne Mascia and his partnersand top professionals the opportunity to buy stock in the NorthernCalifornia operations of GVA/KM, as will other top professionalswho may ultimately decide to leave their existing firms to open anew office for GVA/KM.

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"When you show people the long-term opportunity, that's whatgets them excited," Lyon tells GlobeSt.com. "It's something uniquethat nobody else is doing; it will allow us to attract top –notchprofessionals."

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The financial details of the merger itself have not beenrevealed but generally include an up-front payment for the companyas well as a five-year earn-out based on revenue and a certaincapitalization rate. If the firm maximizes its revenue, Lyon saysthere is the potential for a seven-figure payout at the end of thefive-year period.

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GVA/KM provides brokerage, consulting, property management,appraisal, and construction management services through eightoffices in Washington (5), Oregon (1) and California (2), notincluding Wayne Mascia Associates. The company manages 22 millionsf and conducted 900 appraisals in 2007 in addition to brokering$2.5 billion in transactions.

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Kidder Mathews was launched in 1969 by Jerry Mathews andpartners Bill Kidder and Bob James. It grew to be the largestindependent firm in the Puget Sound region before switching itsalliance from Insignia to GVA and expanding into Portland in 2003.Based on its success in Portland, GVA/KM entered the Bay Area threeyears later by acquiring Whitney Cressman, which operated out of asingle office in Downtown San Francisco when it merged but now hasa second office in Redwood Shores and twice the number ofbrokers.

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Wayne Mascia Associates has been in the Silicon Valley for 35years and has a strong presence in the market, with 26 brokers whospecialize primarily in high-tech tenant representation services.Mascia tells GlobeSt.com he plans to buy stock in the GVA/KMNorthern California and will stick around as an SVP for at least afew years "to make sure what we started with my company getsfinished."

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Mascia expects most of his brokers to stay on through the mergeras well considering they stand to make a lot more money. Under thecurrent platform, his brokers don't get to a 90%-10% commissionsplit until they do $450,000 in business. "Somebody needed to bringin a different platform and they have done it; it's a good deal" hesays. "The idea is they don't have large offices, they haveproductive offices, and they tend to keep everybody and theyrecruit well because of the split and the stock option."

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