Burnet tells GlobeSt.com that an upscale hotel was needed in theDowntown, though there wasn't many options available. "There hadbeen a void in the local market when it came to luxury hotelaccommodations," he says. "This was a way to restore a significanthistoric building and make it accessible." Foshay built the towerto resemble the Washington Monument, but never got to occupy thestructure – he lost everything in the stock market crash monthsafter the building opened.

The new hotel includes amenities such as a gymnasium, businesscenter, 6,700 sf of meeting and event space, an observation deck, asteakhouse and the Prohibition bar on the 27th floor. Rooms include36-inch flat screen televisions, high-speed Internet access,MP3-player dock clock radios and more. Room rates range from $220to $700 per night. Starwood has 24 W brand hotels around theworld.

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