"This is a consumer-driven revolution," says Charania, aClarkston, GA-based developer who is building a 143-room CambriaSuites hotel in Atlanta that aims to become the first LEED "gold"certified hotel in the Southeast. "We're talking about changing theway we live."

As more Americans trade for fuel-efficient hybrid cars and takevarious steps to conserve energy in their homes, Charania believesthey will also want their favorite hotel chains to do the same. Hepoints out that even the federal government, a major user oflodging, is gradually requiring employees to spend the night athotels certified under the US Green Building Council's LEEDprogram.

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