The development site is on Calimesa Boulevard at MyrtlewoodDrive. The center's Walgreens will be the first major drugstore toopen in Calimesa, where the developers cite "pent-up demand forretail."

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Jason Blum, vice president of Interra-Vision Holdings anddevelopment manager of the project, comments that, "Considering theslowdown in new retail developments, retailers more than ever needsurety that the projects they commit to will be built." The Shoppesat Calimesa will be built in two phases. The first phase, whichconsists of 50,000 sf, will feature Fresh & Easy, Walgreens,Carl's Jr., Subway and Denny's—plus nearly 16,000 sf of shop space.Phase one, which is slated to open in May 2009, includes adrive-through pad at the entrance of the center that remainsavailable.

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Blum notes that the project's first phase is 75% leased, a signthat "Quality retailers are still looking to open stores inunder-served markets." The developers are in negotiations with"several well-recognized national retailers to take most of theremaining space in the first phase," Blum adds. Construction willbegin on the second phase "when we have the majority of ourpre-leasing effort completed," he says.

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Phase two of the center is planned for 40,000 sf of retailspace, including 18,000 sf of shops and up to two junior anchorspaces totaling 22,000 sf. The project will serve the relativelyuntapped market of Calimesa, south Yucaipa and Oak Valley,according to Bill Neece of Neece Commercial of San Marcos, CA, theleasing and marketing agent for the shopping center. The populationhas grown considerably in the area in the last five years, withnearly 22,000 homes under construction or planned in the area.

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Neece points out that the project site provides visibility tomore than 100,000 vehicles per day on the I-10 Freeway and anaverage household income in excess of $71,000 within a five-mileradius. The intersection of Calimesa Boulevard and Myrtlewood willbe signalized as part of this project, he notes.

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According to Catherine Otis of Greenberg Farrow Architecture ofIrvine, CA, the project architecture evokes the agriculturalheritage of Calimesa and the surrounding areas. The project designincludes planted trellises, exposed rafter tails and articulatedwood columns with stone bases, rusticated stone and concrete blockwalls.

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