"I've known Frank for 20 years; I've watched his company grow,"Moore tells GlobeSt.com. "He saw a void there in the services hecould offer and wanted to take it to the next level. It felltogether quickly. It's an opportunity I would have been crazy topass up."

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Moore tells GlobeSt.com he was nine months into the formation ofan asset management group at C&W's Las Vegas office – workingwith banks on their REO or potential REO properties, analyzing whatthey could expect to get putting them on the market, and providingexpert witness testimony – when Gatski approached him aboutexpanding the service offerings at his firm.

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"What we are really want to do is sit down with individualowners and assess the building they have as an investment andreally figure out why they have it--for their children's college,for their future inheritance, retirement," he says. "Many times thesmall investor doesn't really have an answer, it's just theirinvestment. We will help them put together an exit strategy so thatthey can get out of the investment at the right time because manypeople miss that window, and in some cases the results aredevastating."

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Gatski says his personal goal in launching the new division isto bring forward the knowledge and experience that can help clientssolve complex issues. "Rob adds a tremendous amount of depth to thebrokerage side of our company," he says. "We are providing a higherlevel of advice and counsel for our clients than ever before."

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Moore says he's on salary and the service will not cost theclient a dime. Of course, he says he stands to make a commission ifhe ultimately participates as the broker in any eventualtransactions. "That transaction could be a 1031 exchange into aless speculative commercial real estate investment or, depending onthe investors' goals, I might advise them they ought to be intreasuries, not real estate," Moore says. "I'd have no problemdoing that."

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The plan is to be proactive in providing the service to clients."We want to keep our head down through 2009," he says. "We arelooking at the performance of each of our existing clients'buildings in order to suggest economic enhancements and help themplan their future during the difficult economic times this marketis going through."

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