Denver-based Mallfinder develops and hosts websites, managesemail-marketing campaigns and coordinates the delivery of brand andretailer content. It created Shoptopia in partnership withForest CityCommercial Management Inc., owner and operator of the mallswhere the site debuted this week: Short Pump Town Center inRichmond, VA and Galleria at Sunset in Henderson, NV.
The portal connects shoppers with retailers by merging theconvenience of online shopping with "the fun and excitement of anin-store shopping experience," Dee explains. "It's a gatheringpoint, a place for people to interact."
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