"1407 is an iconic building," says David Lichtenstein, chairmanof the Lightstone Group, which owns the 1.1-million-sf propertydesigned in the International Style by Kahn & Jacobs. "It'sright outside of Times Square, and it is the building of the entireFashion District. But the lobby was getting tired. The last time itwas done was 57 years ago by William Zeckendorf," who built 1407Broadway in 1950 after acquiring the site during the war years.

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Lichtenstein was determined to give the lobby a revamp thatwould restore its "New York edge." He hired Joel Gevis of GevisInteriors to give the space an Art Deco feel, with new metallicgold and silver ceiling applications, new down lighting andAlabaster chandeliers. The redesign also incorporate new lobbydoors and a deep stone polishing to restore the luster of thefloors and walls, according to a release.

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Befitting the history of the building and surrounding area, theLightstone Group hired sculptor Suzanne Couture "to do busts ofwhat we considered the top 10 designers who'd ever lived in NewYork." The sculptures were also unveiled at the Fashion Week party,and now are on display in the building's gallery connecting the1407 Broadway lobby to the 533 Seventh Ave. lobby.

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It was Lichtenstein's hope that the sculptures would be acatalyst in their own right for visits to the lobby, not merelyadmired in passing by tenants and their clients, and this hasproven to be the case. "We're getting a lot of interest; peoplewant to come in and see them," he says.

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Lichtenstein says the lobby redo is part of an overallrenovation of 1407 Broadway, currently the company's sole Manhattanproperty. "We've replaced 3,000 windows already," he says. "All theelevators are in the process of being replaced, and a lot of thefloors. It looks better today than when Zeckendorf built it." Withnearly 300 tenants, 1407 Broadway is home of apparel showrooms andlabels such as My Michelle, XOXO, Sag Harbor, Jou Jou and MuddJeans.

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.