"1407 is an iconic building," says David Lichtenstein, chairmanof the Lightstone Group, which owns the 1.1-million-sf propertydesigned in the International Style by Kahn & Jacobs. "It'sright outside of Times Square, and it is the building of the entireFashion District. But the lobby was getting tired. The last time itwas done was 57 years ago by William Zeckendorf," who built 1407Broadway in 1950 after acquiring the site during the war years.

Lichtenstein was determined to give the lobby a revamp thatwould restore its "New York edge." He hired Joel Gevis of GevisInteriors to give the space an Art Deco feel, with new metallicgold and silver ceiling applications, new down lighting andAlabaster chandeliers. The redesign also incorporate new lobbydoors and a deep stone polishing to restore the luster of thefloors and walls, according to a release.

Befitting the history of the building and surrounding area, theLightstone Group hired sculptor Suzanne Couture "to do busts ofwhat we considered the top 10 designers who'd ever lived in NewYork." The sculptures were also unveiled at the Fashion Week party,and now are on display in the building's gallery connecting the1407 Broadway lobby to the 533 Seventh Ave. lobby.