NEW YORK CITY-AT&T Mobility will be rolling out its flagship store as part of the repositioned retail component of the Empire State Building. The telecommunications giant has signed a 10-year lease for approximately 3,000 square feet, has learned. The store, which will sell a variety of telecommunications products and services, is scheduled to open in early 2009.

“It is AT&T’s version of the Apple Store–a ‘touch’ type of retail,” Fred Posniak, SVP of W&H Properties, the building’s owner, tells Ironically, Apple itself recently canceled plans to build a retail location a few blocks from the iconic office tower at 350 Fifth Ave. AT&T’s Empire State Building lease follows the June opening of an 8,000-square-foot Starbucks there.

As part of a $500-million capital improvements program, the 1,454-foot tower’s ground-floor retail has been reconfigured. “Our objective was to reorganize the retail offerings at the building,” says leasing agent Eric Gelber, SVP of CB Richard Ellis, in a release. “Building amenities, including food and business services, are now located on 33rd Street, while we are reserving the 34th Street side of the building for major international retailers. The AT&T and Starbucks deals are fully in line with this objective.” Posniak adds that the purpose of the reorganization was “to attract better quality food vendors to 33rd Street.”

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