"We're trying to help clients understand that it's really aboutgetting back to basics," he tells GlobeSt.com. "By that I mean anumber of clients are going to be in a position to either buy orsell assets, and it's very important that buyers and sellersunderstand what they have."

The fundamentals, says Sinkuler, "have often been masked bycomplex securities wrappers, and it's important to get beneaththose and start to peel them back to understand the cash flows, theunderlying assumptions and the markets those assets operate in.Because when you peel it all back, you really get down to the realestate." He adds that transparency is key, "and the more you can doto restore confidence in whatever you're buying or selling, thebetter off your client's position will be."

Keeping their powder dry, increasing efficiencies and goinggreen are all very much on the minds of real estate owners andinvestors, Sinkuler says. "Everybody is trying to conservecapital," he says. "Every day we hear more statistics about thecredit crisis and its impact on the industry." At the same time, hesays, "companies are also taking a step back to identify and takeadvantage of some of the opportunities that exist."

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.