CB Richard Ellis announced on Wednesday that it represented theautomaker in its deal with Two Trees Management, which will developthe dealership as part of a mixed-use project. "Mercedes-Benz is apremier automaker who seized a tremendous opportunity to relocatein Manhattan, enabling the firm to provide enhanced customer careand efficiency," says CBRE vice chairman Michael R. Laginestra in arelease. "As can be seen, New York is still an in-demand market,especially among best-in-class companies."

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In a separate release, Ernst Lieb, president and CEO of MBUSA,says his company is "working with its dealer partners, who togetherare investing over $1 billion, to achieve unparalleled levels ofconsistency across the network through what we call [Mercedes']Autohaus project. This involves both brand elements as well asarchitectural designs that are oriented around creating moretransparency, comfort and convenience for the customer. Consistentwith this, [Mercedes is] creating an all-new MB Manhattandealership to shine as the jewel in the crown of the network."

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Blair Creed, manager of MB Manhattan, says in a release, "As ourmarket share increases, and the Mercedes-Benz brand continues togrow in popularity, we see this [relocation] as a way to raise thebar in our Manhattan sales and service operations with a view tocontinuously exceed the expectations of our customers. Our customerbase will find the new MB Manhattan location more convenient anduser-focused."

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According to a release, sales of Mercedes vehicles in the UShave quadrupled from 63,059 units in 1981--when MB Manhattan becamea subsidiary of MBUSA--to 253,433 last year. MB Manhattan openedits doors in 1965.

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Located between 53rd and 54th streets, the new facility willreplace MB Manhattan's existing facility at the corner of 41stStreet and Eleventh Ave. near the entrance to the Lincoln Tunnel.When completed, the new dealership will include 39,236 square feetof first-floor show room and office space, 28,918 square feet ofmezzanine space and three below-grade levels, averagingapproximately 90,000 square feet each. MB Manhattan's showroom at430 Park Ave., originally deisgned by Frank Lloyd Wright, willremain unchanged in design and operations, according to MBUSA.

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Laginestra's partners in the transaction were Michael Geogheganand Joan Meixner, CBRE vice chairman and SVP, respectively.

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.