Called, 'World Product Centre', the 977-foot tower, being builtat 555 W. 33rd St., is a joint effort between the Greater New YorkHospital Association and Extell Development Corp. Plans say it willserve an array of commercial and educational needs for healthcaresuppliers and providers within that $336-billion dollarindustry.

"You're going to have 600 different companies dedicated tohealthcare who now have a physical presence in New York City," LeePerlman, president of GNYHA Ventures, tells GlobeSt.com.

The new 'side-corp' building on the site of the formerCopaCabana nightclub will be minimum LEED-certified and in additionto serving as a trade mart, will contain two floors dedicated as aconsumer health pavilion, where educational companies ororganizations can interact with the public.

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