Dubbed its "ambassador of sales and sustainability" by creatorInland Western Real Estate Trust, an illustration of Green appearson the company's holiday advertisements. A real-life Holly willmake guest appearances at 20 Inland malls throughout the seasonoffering coupons and environment-friendly tote bags. She's anatural extension of concerns this season about attracting shoppersto the mall during a down economy.

"The interest in green is nationwide, and consumers are lookingto save money," says Cherilynn Megill, vice president of marketingfor Inland Western, Oak Brook, IL.

The character also has a website, Holly Green Guru, where shediscusses simple ways to practice a more sustainable lifestylethrough everyday solutions, while simultaneously sharingcost-effective and eco-friendly gift giving ideas. The site evenhas an online budget planner to allow shoppers to plan theirpurchases. In addition, the site asks shoppers to give suggestionsof their own, with an opportunity to win one of five $1,000shopping sprees.