Real Estate Forum, the RealShare conference seriesand four regional real estate magazines in addition to GlobeSt.com. Themove is actually part of a larger strategy that the firm beganmonths ago, with the appointments of Michael Desiato to group vicepresident and John Salustri to editorial director.

A new round of promotions completes the strategicreorganization, along with a realignment of operational departmentsthat maximizes resources. The people named to new positions areSule Aygoren Carranza, formerly managing editor of Real EstateForum, who now becomes editor of the publication, and associateeditor Danielle Douglas, who becomes managing editor. On the salesside, Daniel Ceniceros, VP of regional publications and associatepublisher for Real Estate Southern California, has beennamed vice president, strategic development. Scott Thompson, whowas creative services director, is now director, integratedmarketing & audience development. In his new position, he willhead the RealShare Conference Series.

"There is a choice every business must make in a downturn," saysDesiato. "Either you are a deer in the headlights…frozen, or youseize the opportunity to grow. For us, this is an opportunity togrow and to continue the work we started prior to the meltdown. Webelieve that the structure we designed back then will position usaggressively for when the market recovers."