Lefkovits is a principal at Joshua Tree Consulting, anEmeryville, CA firm that provides advice and analysis tomultifamily housing operators. He's also a former vice president ofthe National Multi Housing Council, where he created its technologyforum conferences, and former senior vice president for BREProperties, a San Francisco-based REIT.
Lefkovits says he created MultifamilyRevenue.com to fill a need."We're in a recession. Owners need to know that revenue managementsystems drive incremental revenue and also take the emotionalbiases out of pricing rents."
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