Davos team members include Sunrise's former North Americanbusiness unit leaders for product development and market strategy(Phil Downey) and construction (Chris Tatum), and well as itsformer regional development executives for the Northwest(FrankRockwood), Southwest (Wayne Sant), and Central territories (LauraHester). Rockwood, based in San Francisco, tells GlobeSt.com thatDavos will pursue assisted living, stand-alone Alzheimer/dementiacare, independent living, continuing care retirement communities(and other full service senior communities), and age-restrictedmultifamily communities (including affordable seniorapartments).

Rockwood is optimistic about the company's likelihood of successgiven his team's experience and the senior living industry ingeneral. The company, which launched yesterday after the teamsigned off on the partnership agreement, is already working onvarious assignments, Rockwood says. The work includes developmentopportunities for which Davos is trying to piece togetherfinancing, and consulting work for property owners who feel seniorliving is the most suitable use.

"We are not immune to the credit situation; we're working onpursuing HUD financing as well as private capital sources," hesays. "I've been in development for over 20 years and so I'm kindof used to these cycles. Usually it is because of oversupply but inour industry that is not the case; we have been building toincremental demand so the fundamentals for general assisted livingproduct are really quite good."