Steve Lefkovits, founder, president and CEO of Joshua TreeConsulting, told attendees at NAHB Multifamily's Pillars ofthe Industry Conference in San Diego in March that firms usingrevenue management programs such as Lease Rent Options fromRainmaker Group, M/PF YieldStar Price Optimizer from RealPage andYardi Revenue Management can boost revenues by 2% to 4%.

Georgianna W. Oliver, founder and CEO of EverGreen Solutions, anational technology consulting firm serving the commercial andmultifamily real estate industry, estimates about 3,000 apartmentcommunities are already using revenue management software.

But there is growing interest in the technology, industryexperts concur. Revenue management software analyzes a wide rangeof variables, including competitive influences and historicaldemand, current and historical lease activity, lease duration,move-in dates and other metrics.