The new partners are in business at 221 W. Sixth St. in Austin. Meanwhile, in Dallas, the company's managing principal Brian Murphy tells GlobeSt.com that Townsend, Nix and Northington were the right guys at the right time in the right place to help fuel EDGE Realty's expansion. "Part of what happens in today's market is that you're able to attract talent more than can be done in other instances," Murphy tells GlobeSt.com. "We had the opportunity to bring these three people with very strong business backgrounds over, and that made sense to us."

He says that while at Endeavor, the three veterans picked up a great deal of project leasing and tenant representation business in the Central Texas area including working on the Domain, a massive retail project developed and leased in conjunction with Simon Property Group. Furthermore, he notes, the three represent close to 20 retail tenants in the Central Texas market.

Murphy acknowledges EDGE Realty certainly wants to continue expanding throughout the Lone Star State, but points out that the opportunity had to be right for expansion to occur. Expanding to meet some kind of preconceived deadline wasn't going to be effective for the company, he notes.

"If you push to develop an office by a specific date, you set yourself up not to get the quality you want," he explains. "The culture is important to us, and we really want people who fit into that culture and those we enjoy working with."