Brad Peterson, managing director with HFF in Orlando, will workwith senior managing directors Whitney Knoll in Atlanta and DougHazelbaker in Dallas to market the property on behalf of GE CapitalReal Estate, which recently foreclosed on the site.

"The former Chevrolet dealership may present an opportunity fora new auto dealer or auto dealer with multiple dealerships toupgrade location and consolidate operations," Peterson says. "Also,because of its outstanding Interstate 4 highway frontage, it couldbe an excellent redevelopment site for an office, multifamily,retail or hotel project."

HFF declined to disclose the asking price for the former BillHeard dealership in Sanford, which opened in 2001 and boastedannual sales volume of $145 million. Heard Enterprises blamedhigher fuel prices and the lagging economy for its demise lastSeptember.

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