The most obvious change comes in a major redesign of the group's64-year-old flagship publication, Real Estate Forum, whichis being expanded to include two new sections focused on regional(NewsFront) and local (ForumLocal) markets. Along with theseeditorial changes, the magazine will up its frequency to 10 timesannually and increase its circulation to 53,000 executive decisionmakers via its print and digital editions.

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The expansion comes on the heels of last year's cancellation ofthe group's four regional publications: Real Estate New York,Real Estate New Jersey, Real Estate Southern California andReal Estate Florida. According to vice president and grouppublisher Michael G. Desiato, a troubled national economy causedthe closure of the products, but the expansion, "underscores ourcommitment to the major markets of New York, New Jersey, Floridaand California."

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"This downturn is of historic proportions," says Desiato, a30-year industry veteran. "Amidst the confusion, it is increasinglyclear that real estate is no longer a regional industry. Ourfortunes are tied to Congress and Treasury, to bailouts andguarantees. More than ever, success is measured by one's ability tostrike an aggressive, broad-based business strategy. The newcomprehensive strategy we are launching we believe will work bestfor our products because it serves well our readers, our conferenceattendees and our advertisers and sponsors."

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Going beyond the print side, GlobeSt.com, will also increase itslocal market coverage in 2010. This is part of a major redesign theaward-winning website, now in its 10th year, will launch in March.Another key part of the redesign will be a mobile version forregistrants who want to keep up with the site while on theroad.

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Technology is also expanding the reach of the RealShareConference Series. Desiato reports that all events will now provideyear-round market information and networking opportunities via anew professional networking community, RealShareCONNECT.

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To work the new strategy, a series of staff promotions have beenmade:

  • In editorial, 22-year REM veteran John Salustri has been namedcontent director. He also assumes the editorship ofGlobeSt.com;
  • Ian Ritter is now new media editor, overseeing the expansion inblogs, videos and webinars;
  • Other editorial changes on the regional level are: Paul Bubny,Northeast Region editor; Natalie Dolce, West; Alyson Grala,Mid-Atlantic; Amy Wolff Sorter, Southwest and Rob Carr and KatieHinderer, Midwest;
  • In sales and marketing, executive publisher Gregg Christensen,who has been with REM for 17 years, becomes SVP, sales, andpublisher of Real Estate Forum;
  • Scott Thompson becomes VP of integrated marketing and salesdevelopment;
  • Daniel Ceniceros, former publisher of ReSoCal, becomesVP, strategic development and Real Share Conferences;
  • Alexa Faulkner, who heads reprints, licensing andcustom-publishing, will also oversee circulation and audiencedevelopment;
  • Matt Moore, former associate publisher of Real Estate NewYork, becomes associate publisher, New York Region, for RealEstate Forum; and
  • Jen McCabe, who filled that same position for Real EstateNew Jersey, is now Forum's associate publisher, NewJersey/Mid-Atlantic Region.

For complete editorial, sponsorship, conference and circulationinformation, please visit http://www.almrealestatemediagroup.com.

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.