When it was announced earlier this month that BRE Commercial was shedding its Grubb & Ellis affiliation to join the St. Louis-based Cassidy Turley, the name change was scheduled to take place in March. However, "given the circumstances, we felt it in the best interests of our clients and our firm to move forward quickly," Bryon Carney, president and managing partner of the local BRE office tells GlobeSt.com. "We decided to transition over the next week to become Cassidy Turley BRE Commercial."
Days after BRE Commercial announced it would change its affiliation, Grubb & Ellis made clear its intentions to continue operating in Phoenix and San Diego, with plans to open offices in those two cities. Carney declined to comment on whether Grubb & Ellis' plans drove the almost immediate move to the Cassidy Turley name. He did acknowledge that executives from BRE Commercial and Grubb & Ellis will be meeting within the next week to ten days to work out a smooth transition between the companies.
Otherwise, Carney says, the BRE operation will be business as usual, though under a new brand name. "We're an independent, private firm," he explains. "Other than the name change and rebranding effort, we're planning to stay the same."
One aspect that will benefit the BRE operations, he continues, is Cassidy Turley's property management and asset management platforms. BRE Commercial is an equity partner in the property management unit and Carney says this will be a great expansion of the BRE business line. "This is a new partnership with a national company, and we're excited and looking forward to taking advantage of our new platform," he adds.
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.