When it was announced earlier this month that BRE Commercial wasshedding its Grubb & Ellis affiliation to join the St. Louis-basedCassidy Turley, the name change was scheduled to take placein March. However, "given the circumstances, we felt it in the bestinterests of our clients and our firm to move forward quickly,"Bryon Carney, president and managing partner of the local BREoffice tells GlobeSt.com. "We decided to transition over the nextweek to become Cassidy Turley BRE Commercial."


Days after BRE Commercial announced it would change itsaffiliation, Grubb & Ellis made clear its intentions tocontinueoperating in Phoenix and San Diego, with plans to openoffices in those two cities. Carney declined to comment on whetherGrubb & Ellis' plans drove the almost immediate move to theCassidy Turley name. He did acknowledge that executives from BRECommercial and Grubb & Ellis will be meeting within the nextweek to ten days to work out a smooth transition between thecompanies.


Otherwise, Carney says, the BRE operation will be business asusual, though under a new brand name. "We're an independent,private firm," he explains. "Other than the name change andrebranding effort, we're planning to stay the same."


One aspect that will benefit the BRE operations, he continues,is Cassidy Turley's property management and asset managementplatforms. BRE Commercial is an equity partner in the propertymanagement unit and Carney says this will be a great expansion ofthe BRE business line. "This is a new partnership with a nationalcompany, and we're excited and looking forward to taking advantageof our new platform," he adds.

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