new entity known asColliers International, FirstService Williams becomes the tri-statearea hub for the combined Colliers operations. For tri-stateclients of FSW, which has been in operation under various names for90 years, the transition means both change and continuity, FSW CEOMark Jaccom tells GlobeSt.com.

Aside from the Colliers name and branding, which will be adoptedduring this quarter, there's also the new global ranking of thecombined operation of Colliers and FirstService Real EstateAdvisors: the third largest in the world, company officials say.And there's a shift to "centralized ownership" rather than aworldwide network of local partnerships, Jaccom says.

What's remaining the same as Jaccom becomes tri-state CEO atColliers is the local leadership. He tells GlobeSt.com that theother mainstays of FSW--executive chairman Robert L. Freedman,president Michael T. Cohen and vice chairman Andrew Roos--are allvery much part of the Colliers tri-state hub, which includes 300employees in New Jersey and Connecticut as well as Manhattan. Alongwith focusing on their individual areas of expertise, such asleasing and investment sales, they'll also be key players in thedecision-making process, says Jaccom.