In a release, Trinity SVP Jason Pizer comments that Heartbeat is"part of a dynamic sector which is integral to the future health ofthe city's economy." The firm designs distinctive websites andbrand assets, triggers viral media and constructs customerrelationship management programs, the release states.

Among the other media tenants in the Hudson Square area areViacom, Postworks New York, Epoch Films, Deluxe EntertainmentServices, Splashlight Photographic and Digital Studios, NewYork magazine, CBS Radio East and WNYC Public Radio. At the12-story, 329,000-square-foot 200 Hudson, Heartbeat's media-relatedneighbors will include Getty Images and 92YTribeca.

Heartbeat Digital was represented by Cushman & Wakefieldexecutive director Alex Chudnoff and director Haley Klein, whilePizer and assistant VP Tom Lynch represented Trinity. Terms of thedeal were not disclosed.