In a release, Trinity SVP Jason Pizer comments that Heartbeat is"part of a dynamic sector which is integral to the future health ofthe city's economy." The firm designs distinctive websites andbrand assets, triggers viral media and constructs customerrelationship management programs, the release states.

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Among the other media tenants in the Hudson Square area areViacom, Postworks New York, Epoch Films, Deluxe EntertainmentServices, Splashlight Photographic and Digital Studios, NewYork magazine, CBS Radio East and WNYC Public Radio. At the12-story, 329,000-square-foot 200 Hudson, Heartbeat's media-relatedneighbors will include Getty Images and 92YTribeca.

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Heartbeat Digital was represented by Cushman & Wakefieldexecutive director Alex Chudnoff and director Haley Klein, whilePizer and assistant VP Tom Lynch represented Trinity. Terms of thedeal were not disclosed.

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Further Downtown, the Water Quality Insurance Syndicate hasleased an entire floor of 12,400 square feet at Piedmont RealtyTrust's 60 Broad St., FirstService Williams announced earlier thisweek. The deal is for 10.5 years.

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An association of underwriters that provides marine pollutionliability insurance to vessel owners and operators, the WQIS isrelocating from 80 Broad St. Lease terms were not disclosed; askingrents for neighboring properties are in the mid-$30s per squarefoot.

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The 60 Broad space offers "tremendous light and views," andgives the WQIS an opportunity to reorganize "the workflowadjacencies of its business units," says Robert Goodman, seniormanaging director, FirstService Williams in a release. Goodman, whorepresented the tenant, says that with the move to the new space,the operations will be more transparent, with all workers visiblefrom all points on the floor.

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Anthony Stapleton, partner of Cogswell Realty Group, representedPiedmont Realty in negotiations. Built in 1961, the 39-floor,one-million-square-foot 60 Broad is leased largely to New York Cityand State agencies. Earlier this month, GlobeSt.com reported thatthe cityand state had renewed a total of 793,730 square feetthere.

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.